Category
Advertising
Google Ads, Performance Max, GTM, conversion tracking.
Work in this category
Linked to detailEssenceMediacom
adidas — APAC performance
Made adidas PAC the most profitable APAC market from digital. First market globally to roll out Google Demand Gen + Enhanced Conversion Tracking.
+120% Shopping ROAS YoY
EssenceMediacom
Milwaukee Tool
Reduced cost-per-acquisition across all digital activity by an average of 40%.
-40% CPA in 3 months
EssenceMediacom
People First Bank — brand merger
Led the digital brand merger: value-based bidding, server-side GTM, new data architecture and first-party legal requirements.
VBB · sGTM · data architecture