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Gordon Geraghty

Head of Performance | Global Enable Role Model

Gordon Geraghty leads performance media at Empire Amplify.

Performance media leader in Melbourne, named a Global Enable Role Model. Builds measurement-first growth for brands and agencies — the record below is the evidence.

Gordon Geraghty, Head of Performance Media

Career

Roles held · most recent first

  1. Jan 2026 – presentNowMelbourne

    Head of Performance Media

    Empire Amplify

    Leads end-to-end performance media strategy across the agency: cross-channel optimisation against client KPIs, AI-driven workflows and automated agents for execution and reporting, and scalable operating frameworks for a growing client portfolio.

    • Implemented AI-driven workflows and automated agents across campaign execution, data processing and reporting, cutting manual overhead
    • Designed scalable operational frameworks for consistent output across a growing portfolio
  2. Aug 2022 – Nov 2025Melbourne

    Implementation + Activation Manager — Performance

    EssenceMediacom · GroupM / WPP

    Led digital strategy and implementation across the performance portfolio; responsible for team output, training and upskilling across the wider GroupM network. Progressed through Digital Manager and Digital Marketplace Manager to Implementation + Activation Manager.

    • adidas: made adidas PAC the most profitable APAC market from digital after taking over the team and rebuilding products, strategies and structures
    • adidas: +120% Shopping ROAS YoY through segmentation, automated scripts and data-quality improvements
    • adidas: first market globally to roll out Google Demand Gen and Enhanced Conversion Tracking (Global Test & Learn lead, AUNZ)
    • Milwaukee Tool: −40% CPA across all digital activity within three months
    • Frank Health Insurance: −60% CPA by excluding low-value user journeys from lower-funnel campaigns
    • World Vision Australia: −70% CPA YoY
    • FELD (Disney events): +22% ROI YoY
    • PERSOL: set up all digital marketing platforms across 12 markets
    • People First Bank: led the digital brand merger — value-based bidding, server-side GTM, new data architecture
    • Led a team of five across ten clients; rolled out AUNZ-wide manager training on supporting neurodivergent staff

    Clients adidas, People First Bank, Milwaukee Tool, CareSuper, DrinkWise, Dr Oetker, PERSOL, Deakin, Lavazza, FELD, Shell, World Vision Australia, Frank Health Insurance

  3. Oct 2019 – Jul 2022Perth

    Senior Search & Data Executive

    Bang Digital

    Hybrid SEM, SEO and measurement role across 30+ agency clients in Australia, New Zealand and Canada; owned tracking and reporting infrastructure agency-wide.

    • Managed ~$2.4M annual media budget across 21 brands
    • Grew client Google Ads investment by an average of 17% (~$400K)
    • −26% cost per conversion across all 21 managed accounts
    • Cut average campaign launch time by 44% (2 hours) with automated tracking and deployment processes
    • 4× private doctor bookings for a national private hospital; 2× leads for a national house-and-land developer
    • 100% client retention across the tenure
  4. Jan – Jun 2019Perth

    Digital Marketing Manager

    Social Generation Marketing

    Account manager for 22 clients across paid search, social and web; built the agency’s first CRM and reporting systems.

    • Managed ~$340K budget at 6× ROAS
    • Cut client reporting from 4 days to 1
    • +26% paid clicks and +23% paid impressions across all accounts
  5. May 2016 – Mar 2018Dublin

    Founder & Managing Director

    Inceno

    Founded an Irish startup verifying restaurant reviews; secured €13,000 in funding, placed 2nd at ISEF and presented at Web Summit 2017.

Capabilities

Platforms & systems

Performance marketing · Growth marketing · Search engine marketing · SEO · Digital advertising · Measurement & analytics

Paid media
Google Ads, Microsoft Ads, Meta Ads, SA360, TikTok Ads, Pinterest, Snapchat, Spotify
Programmatic & ad ops
DV360, CM360, Xaxis, IAS, DoubleVerify, Moat, Sizmek
Measurement & analytics
GA4, Adobe Analytics, Looker Studio, Datorama, Domo, Matomo
Tagging & data
Google Tag Manager, Server-side GTM, Tealium, Segment, Conversion APIs (Google, Meta)
Automation & AI
AI workflow agents, Automated bidding & scripts, Power Automate, Zapier
CRM & CMS
Salesforce, HubSpot, Dynamics 365, WordPress, Webflow

Community & advocacy

Volunteering · advisory · teaching

  1. Feb 2023 – present

    Autistic Employee Advisory Group — A+ Employer Program

    Amaze

    Industry-wide neuroinclusion work; co-led the GroupM × Amaze partnership.

  2. 2021 – 2022

    Marketing Director

    TEDxKingsPark

    Strategy and promotion across paid, earned and owned channels; trained volunteer marketers.

  3. 2016 – 2018

    Organiser, Marketing Director & Licence Holder

    TEDxHa'pennyBridge

    Sold out within 24 hours; 937.5% marketing ROI; sponsorship cut costs by 64%.

  4. 2017 – 2018

    Guest Lecturer — Marketing, Research Methods & Entrepreneurship

    Dublin Institute of Technology

  5. 2017 – 2018

    Advisory Board Member

    Enactus Ireland

Education

  1. MSc Marketing Practice

    UCD Michael Smurfit Graduate Business School

    2017

  2. Dublin Institute of Technology

    2012 – 2016

Recognition

All awards & press

  1. Enable Role Model (1st Australian) · INvolve (Global)

    2025

  2. Gold: Diverse-Inclusive Workplace of the Year (APAC) · Campaign Asia Pacific

    2025

  3. Finalist — Emerging Leaders (Australia) · AdNews

    2024

  4. 4th globally — adidas global brief response · EssenceMediacom

    2023