Advertising · EssenceMediacom
Milwaukee Tool
-40% CPA in 3 months
Reduced cost-per-acquisition across all digital activity by an average of 40%.
One of my performance clients at EssenceMediacom, alongside adidas and People First Bank. The headline result: cost per acquisition reduced by an average of 40 per cent across all digital activity, inside three months.
How
The account ran on the same operating discipline I applied across the portfolio — client-approved quarterly KPI benchmarks, end-to-end campaign delivery, and the segmentation, automation and data-quality work that drove results on accounts like adidas.
Why the number holds up
It covers all digital activity, not one flattering channel, and it landed within a single quarter — fast enough for the client to see the shift inside one benchmark cycle. Efficiency gains of that size come from structure and data quality, not bid tweaks.
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