Advertising · EssenceMediacom
adidas — APAC performance
+120% Shopping ROAS YoY
Made adidas PAC the most profitable APAC market from digital. First market globally to roll out Google Demand Gen + Enhanced Conversion Tracking.
Manager of 4 staff (coordinator to assistant manager) across 4 clients; client-approved quarterly KPI benchmarks; end-to-end performance campaign delivery.
Made adidas PAC the most profitable market in APAC from digital campaigns after taking over the team; new products, strategies, structures.
Global 4th-place winner of adidas strategy in support of women in Iran.
Vantage score increased from 5 to 8 across managed accounts; praised for quality, attention to detail, value, "caring for our business".
Increased Shopping ROAS by 120% YoY via segmentation, automated scripts, data-quality improvements.
Global Test-and-Learn lead for AUNZ — first market globally to roll out Google Demand Gen and Enhanced Conversion Tracking.
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