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B&T · 21 March 2024

GroupM × Amaze: Driving Neurodiverse Inclusion

GroupM agencies progress their Disability Action Plan through partnership with Amaze.

Summary (scraped)
GroupM's **EssenceMediacom, Mindshare and Wavemaker** partnered with **Amaze** to advance neurodiverse workplace inclusion, supporting GroupM's **Disability Action Plan (DAP)** — launched 2023 under its "Better For All" diversity initiative. GroupM is piloting **Amaze's A-Plus Inclusion program** (an education initiative designed with autistic individuals). Rollout began during **Neurodiversity Celebration Week** at GroupM's Melbourne campus.

Key statistics
- 1 in 6 Australians has a disability.
- 48% of working-aged people with disabilities are employed, vs 80% without.
- GroupM's DAP includes 16 action points: 7 completed, 5 in progress.

Quotes
**Scott Laird, GroupM Chief People Officer:** "The partnership with Amaze represents significant milestones in our journey towards becoming a neuro-inclusive workplace." (paraphrased)

**Gordon Geraghty, EssenceMediacom Performance Manager:** "Being open about my neurodiversity at GroupM has helped me and others feel safe and welcomed." (condensed)

Geraghty — an autistic advocate and **Amaze advisory board member** — helped connect the organisations and champions the inclusive hiring initiative.